100 Million Units. Thank You.
As a cannabis vape hardware supplier, Finished Goods shipped 100 million units of vape devices, cartridges, batteries, and packaging that simply works.
100 Million Units. Thank You.
Finished Goods is a cannabis vape hardware supplier, and this month we shipped our 100 millionth unit. 100 million units. Said out loud, the number doesn't sound real. But that's how many vape devices, cartridges, batteries, mylar bags, pop-top tubes, paper boxes, tins, and jars have shipped out of Finished Goods since Kyle and I started tracking it in January 2023.
That's 100 million times a licensed cannabis brand put one of our products into a customer's hands. 100 million separate moments where the hardware either fired or didn't, the packaging either looked right or didn't, the bag either sealed correctly or didn't.
We hit the number this week, and as a cannabis vape hardware supplier we are celebrating not because the figure is large but because of everything that each of those units actually represents for the brands who trusted us with their orders.
What 100 million units actually looks like
If you walked into a warehouse and tried to picture 100 million units, you couldn't. The number is too big to visualize. Stacked end to end, 100 million vape devices would stretch from Los Angeles to Tokyo. Laid flat as mylar bags, they would cover most of a city.
But that's not really the right way to think about it. 100 million isn't a pile of inventory. It's 100 million separate moments — each one happening at a dispensary counter, in a customer's living room, in a glove compartment, on a hike, in a hotel room — where someone is using a product we made.
Every one of those moments depends on the same thing, which is the product working exactly the way it was supposed to, and as a cannabis vape hardware supplier that means the atomizer has to match the oil, the cart has to fire on the first pull, the mylar has to stay sealed, the pop-top tube has to click shut, and the paper box has to print clean and arrive square, one hundred million times in a row without exception.
That is the only reason we feel comfortable celebrating the number at all, because a cannabis vape hardware supplier should never celebrate units sold but should instead celebrate units that actually worked in the hands of the customer who paid for them.
Started in January 2023. Bootstrapped.
Kyle and I started Finished Goods together. No outside investors. No venture capital. No private equity. Just two people deciding to build something in a category that was already crowded with hardware suppliers who didn't take the work seriously.
The growth has been customer-funded. Every dollar we put back into the business came from a brand that paid us for product. Every hire we made was justified by orders we already had. Every new product category we expanded into was because customers asked us for it.
There is something worth saying about bootstrapping specifically, because it shapes the entire way we operate. When you have outside investors, you optimize for growth metrics that look good in a board deck. When you have customers as your only investors, you optimize for customers. You answer the phone. You replace the defective lot. You don't ship the marginal batch. You do the things that keep them ordering again next quarter, because next quarter's order is how you pay the rent.
There is no version of bootstrapping that works without doing right by your customers. The discipline isn't optional. The customers we won in our first month of operating are still ordering from us today. That's the only reason any of this works.
What the cannabis industry actually looks like from a brand's seat
The brands we serve are not running easy businesses.
Every state has its own regulatory regime, and the regimes change. Every market has its own tax structure, and most of those structures are punitive. Price compression has flattened margins across nearly every category. Competition has multiplied — there are more brands chasing the same shelf space than the shelf can hold. And on top of all of that, there are dispensaries who don't pay their bills, distributors who go under without notice, and customer-acquisition costs that keep climbing.
Running a cannabis brand in 2026 means waking up to a different fire every morning. Compliance. Cash flow. Competitive pressure. Wholesale relationships. Retail negotiations. Marketing under restrictions that don't exist in any other industry. Hiring. Quality control. Branding. Distribution. Lab testing. State-level reporting.
The list is long, and it never gets shorter.
Our job, as we understand it, is to be the one thing on that list that doesn't require a phone call this quarter. The hardware works. The packaging ships on time. The compliance documentation is filed. The atomizer is matched to the oil. The Pantone is right. The case packs are sized for the brand's fill line. The lot codes are traceable.
When everything else is on fire, we don't add to the fire. That is the contract.
The customers who've been with us from the start
We have customers who placed orders in our first weeks of operating who are still ordering today. They have placed orders quarter after quarter, year after year, sometimes scaling their volume by 10x or 20x in that time as their own businesses have grown. We have customers who came to us with one SKU and now run their entire packaging and hardware program through us.
We don't take that for granted. Customer retention in this industry is not the default. Most B2B suppliers in cannabis lose customers every quarter to hardware failures, packaging defects, communication breakdowns, or pricing surprises. The brands that stay with one supplier for years are the brands whose supplier hasn't given them a reason to leave.
So when I think about 100 million units, what I'm actually thinking about is the trust those customers extended to us — order after order, sometimes against the recommendations of the trading houses pitching them cheaper alternatives — because we kept showing up and we kept doing the work.
Thank you. Genuinely. We know the alternative was always there. We know how easy it would have been to take a 5% savings on a different quote and tell the supplier conversation to move on. You stayed. We're aware of what that means, and we don't intend to give you a reason to reconsider.
What we shipped to get to 100 million
The product mix tells its own story. The 100 million units includes:
All-in-one disposables in 1g, 2g, 3g, 4g, and 5g formats
510-thread cartridges across multiple configurations and oil viscosities
510-thread batteries — variable voltage, draw-activated, button-fire, the full range
The Pod System and our other modular devices
Child-resistant mylar bags in custom prints across hundreds of SKUs
Pop-top tubes for single-cartridge and single-pre-roll packaging
Paper packaging — slide boxes, rigid boxes, child-resistant outer cartons
Glass jars and concentrate containers
Tins, peel-n-tear formats, and everything in between
The width matters. It means a brand can run their entire physical product line through us — hardware, packaging, accessories — instead of managing three separate supplier relationships, three separate compliance regimes, and three separate quality regimes. One conversation, one production cycle, one accountable party when something goes wrong.
That's the operational model. The 100M number is the proof point.
The next 100 million
The standard does not change when we reach two hundred million units, the bar does not move an inch, and the job of a serious cannabis vape hardware supplier remains exactly the same as it was on the very first day:
The job of a dependable cannabis vape hardware supplier is to be one less problem on a desk that is already full of problems, which means we ship hardware that works, we ship packaging that prints clean and arrives square, we match the atomizer to the oil, we catch the defective lot before it ever leaves the factory, we answer the phone the moment something goes wrong, and we honor the contract every single time.
That's it. It's the same thing it has been since the first order in 2023, and it's the same thing it will be at the next milestone, and the one after that.
We're not interested in becoming the biggest hardware supplier in cannabis. We're interested in being the one that the most operationally serious brands choose to work with. The brands who have done the math on what cheap hardware actually costs them. The brands who can tell the difference between a real manufacturer and a trading house. The brands who want a supplier that's still going to be here in five years.
That's the customer profile, and that's what we built around. The 100M number is the consequence of that focus, not the goal of it.
Thank you
To every brand that has trusted us with their hardware or packaging since 2023 — thank you. To Kyle, who built this with me from the start — thank you. To everyone on our team who has spent these years catching the things that needed catching and answering the calls that needed answering — thank you.
To anyone considering working with us, the catalog and the full product line are at finishedgoods.com. We'd love to earn your business.
One last thing. I have around 600 followers on my personal Instagram. Just thought I would put that in context.
100 million people received something we made.
That is wild. Let's keep going.
If you are searching for a cannabis vape hardware supplier that treats every order as a long-term relationship rather than a transaction, then this milestone is the clearest proof we can offer that our approach actually works at scale. A dependable cannabis vape hardware supplier should match the atomizer to the oil, ship packaging that prints clean and arrives square, file the compliance documentation on time, and answer the phone the moment something goes wrong, and those are exactly the standards we have held since the very first order in 2023. As we look toward the next 100 million units, our commitment as a cannabis vape hardware supplier remains unchanged, because the brands that trust us deserve hardware and packaging that simply work, quarter after quarter, without becoming one more problem on an already crowded desk.
Ready to work with a cannabis vape hardware supplier that ships hardware and packaging built to perform? Explore the complete product line at finishedgoods.com, and follow more company updates on the Krinkov blog.
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